“The Florist” on iPhone

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I came across “The Florist” for iPhone and thought I’d give the free version a try. The application is designed to allow you to build a flower arrangement using images of individual flowers and greens to create a picture that you can send to someone.  At left is the opening screenshot from the iPhone. Looks Continue Reading…

Good Case for Finding a Local Professional Florist

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We have talked about the benefits of finding a local professional florist quite often.  Today a fellow professional florist from Anaheim, CA came across an online flower consumer’s blog about the poor quality of flowers from FTD.com called FTD FAIL. The consumer, Chris from Tacoma, WA, received a mailer that included an advertisement from FTD florists for what looked like Continue Reading…

What is an order gatherer?

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We have blogged about finding a local florist quite a few times, and have tried to find a way to see through the thick fog that has enveloped the online florist business.  We have never actually  explained what an Order Gatherer is, and what it means to you and your online floral order. Instead of reinventing the Continue Reading…

Ordering Boxed/Shipped Flowers Online

Since videos are fun, I thought I would post a couple more that I found on YouTube. These are both about ordering boxed and shipped flowers online.  The first one from HonestFlorists.com is pretty funny.  The second one, from Beneva Enterprises looks like a bad infomercial, but have a look anyway! Now for the infomercial! Not sure it’s Continue Reading…

FSN President Brock Atwill Discusses Ordering Flowers Online on Lifetime Television

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At Dragonfly Flowers, we have always been big supporters of FlowerShopNetwork.com  and the value it provides to both the consumer and our flower shop when consumers want to order flowers online, or find a local florist to call. On October 9th, FlowerShopNetwork.com president Brock Atwill had the opportunity to discuss ordering flowers online on The Balancing Act, Continue Reading…

More About Google and the Florist Search Arena

I posted a blog last night at my company’s blog.  The references are all about buying flowers online, so I thought my readers here would find it of interest. Google’s New Responsibility to Provide Value Anyone who knows anything about the internet knows that Google is the biggest in search, they get over 60% of the search traffic.  Continue Reading…

Survey Results: Ordering Flowers Online

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Thanks to everyone who participated in our online survey about Ordering Flowers Online. Below are graphs of some of the results we attained. Something interesting in these results is that almost 30% of the respondents use their local florist’s web site to send flowers out of their area.  Depending on how your local florist forwards the request, you Continue Reading…

New Survey From The Florist Blog and DragonflyFlowers.com

Editor note: Link issues with Blog provider.  Should be working now. We will be conducting a series of surveys over the next few months about a few different things, like how people order flowers online, getting out of the doghouse and other interesting topics. Our first one is a quick survey about how people order Continue Reading…

The Continuing Saga of the Not So Local Florist…

In my last post, I introduced you to an un-named phony local florist, who has recently started a Google sponsored listings campaign, under the guise of being local florists in many major Canadian cities.  Each with a local phone number prominently displayed on the first page of their “local” sites, and some with actual addresses. Continue Reading…

The Not So Local, Local Florist…

Well, I was messing around with our Google PPC (Pay Per Click – “Sponsored Listings in Google Search Engine) campaign this weekend, and was looking at our ad locations while I was setting up for our “Back to School Sale” that we started this week, and noticed some new advertisements in the searches. For a Continue Reading…