Good Case for Finding a Local Professional Florist

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We have talked about the benefits of finding a local professional florist quite often.  Today a fellow professional florist from Anaheim, CA came across an online flower consumer’s blog about the poor quality of flowers from FTD.com called FTD FAIL. The consumer, Chris from Tacoma, WA, received a mailer that included an advertisement from FTD florists for what looked like Continue Reading…

What is an order gatherer?

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We have blogged about finding a local florist quite a few times, and have tried to find a way to see through the thick fog that has enveloped the online florist business.  We have never actually  explained what an Order Gatherer is, and what it means to you and your online floral order. Instead of reinventing the Continue Reading…

Ordering Boxed/Shipped Flowers Online

Since videos are fun, I thought I would post a couple more that I found on YouTube. These are both about ordering boxed and shipped flowers online.  The first one from HonestFlorists.com is pretty funny.  The second one, from Beneva Enterprises looks like a bad infomercial, but have a look anyway! Now for the infomercial! Not sure it’s Continue Reading…

More About Google and the Florist Search Arena

I posted a blog last night at my company’s blog.  The references are all about buying flowers online, so I thought my readers here would find it of interest. Google’s New Responsibility to Provide Value Anyone who knows anything about the internet knows that Google is the biggest in search, they get over 60% of the search traffic.  Continue Reading…

Wedding Bells Ring at Dragonfly

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On October 15th, Buffie and I finally tied the knot! In a beautiful ceremony at the Venus Gardens, Caesars Palace in Las Vegas, Buffie Reuther and Duane McLennan became husband and wife! We were joined in Las Vegas by family and friends and celebrated for the better part of last week. Being true to the Continue Reading…

Survey Results: Ordering Flowers Online

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Thanks to everyone who participated in our online survey about Ordering Flowers Online. Below are graphs of some of the results we attained. Something interesting in these results is that almost 30% of the respondents use their local florist’s web site to send flowers out of their area.  Depending on how your local florist forwards the request, you Continue Reading…

In the Doghouse? Go see your local florist!

Living with a florist for almost 10 years has taught me a lot about people getting themselves in the DogHouse and subsequently trying to get out of it! I bet you didn’t know it, but your local florist can be your savoir in many of these instances where you find yourself on the couch, sleeping in the trailer, or Continue Reading…

The Continuing Saga of the Not So Local Florist…

In my last post, I introduced you to an un-named phony local florist, who has recently started a Google sponsored listings campaign, under the guise of being local florists in many major Canadian cities.  Each with a local phone number prominently displayed on the first page of their “local” sites, and some with actual addresses. Continue Reading…

The Not So Local, Local Florist…

Well, I was messing around with our Google PPC (Pay Per Click – “Sponsored Listings in Google Search Engine) campaign this weekend, and was looking at our ad locations while I was setting up for our “Back to School Sale” that we started this week, and noticed some new advertisements in the searches. For a Continue Reading…

Phony Florists Revealed

I came across a news interview about Phony Florists from WHDH – Channel 7 in Boston.  The posting is a little old, from late 2006, but I think it makes a really good point about how careful we need to be when ordering flowers online.  These fraudulent florists are still online today! The article, entitled, “Hank Investigates: Phony Continue Reading…